My branding and business card

I designed this business card as a compact expression of how I think and work. It was not just a place to put my name and contact information. It needed to communicate a broader professional identity: engineering, project management, construction, design, communication, systems thinking, and practical follow-through, without making the work feel scattered.

The central challenge was clarity. My work crosses different domains, so the card had to create a thread that tied them together. I wanted it to feel professional and capable, but still human, creative, and specific to me.

The logo combines my initials, R and C, with references to squaring the circle, the golden ratio, and a 3-4-5 triangle. Those references connect the identity to philosophy, mathematics, construction, and design. The geometry is not there as decoration; it reflects the way I tend to approach work: look for structure, understand the constraint, and find a practical path forward.

The sketched line quality was intentional. I did not want the mark to feel overly polished or sterile. The slightly drawn quality suggests thinking, iteration, and problem-solving in progress. It keeps the identity connected to the process of working through an idea, not only the final result.

The colour palette reinforces the same idea. The charcoal grey has a pencil-lead quality, which connects to sketching, drafting, and working something out by hand. The deep construction-gold adds warmth, value, and a practical built-environment association. The two-tone name treatment connects directly back to the logo so the initials and wordmark feel like one system rather than separate graphic elements.

The back of the card centres on the phrase “Make It / Make Sense.” I like the phrase because it carries two meanings at once. It speaks to making, building, and execution, but also to sensemaking, clarity, and communication. Separating the phrase into two lines turns a familiar expression into a simple statement of how I work.

The supporting line, “Design. Solve. Build. Deliver.” turns that philosophy into a process. It reflects the sequence I naturally bring to projects: understand the problem, design a response, solve the constraints, build the result, and deliver something that works.

This project is personal, but it supports the same idea as the rest of the portfolio. The card was a small physical object, but the design problem was the same kind of problem I often work on: make something broad and complicated clear enough that someone else can understand it, use it, and remember it.